Reed's's gross profit for the
three
months ended in Dec. 2023 was $0.47 Mil. Reed's's gross profit for the trailing twelve months (TTM) ended in Dec. 2023 was $9.71 Mil.
Gross Margin % is calculated as gross profit divided by its revenue. Reed's's gross profit for the
three
months ended in Dec. 2023 was $0.47 Mil. Reed's's Revenue for the
three
months ended in Dec. 2023 was $11.69 Mil. Therefore, Reed's's Gross Margin % for the quarter that ended in Dec. 2023 was 4.04%.
Reed's had a gross margin of 4.04% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage
During the past 13 years, the highestGross Margin % of Reed's was 30.68%. The lowest was 18.28%. And the median was 24.28%.
Warning Sign:
Reed's Inc gross margin has been in long-term decline. The average rate of decline per year is -4%.
Reed's Gross Profit Historical Data
The historical data trend for Reed's's Gross Profit can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Non-Alcoholic subindustry, Reed's's Gross Profit, along with its competitors' market caps and Gross Profit data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Reed's's Gross Profit Distribution in the Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Reed's's Gross Profit distribution charts can be found below:
* The bar in red indicates where Reed's's Gross Profit falls into.
Reed's Gross Profit Calculation
Gross Profit is the different between the sale prices and the cost of buying or producing the goods.
Reed's's Gross Profit for the fiscal year that ended in Dec. 2023 is calculated as
Gross Profit for the trailing twelve months (TTM) ended in Dec. 2023 adds up the quarterly data reported by the company within the most recent 12 months, which was $9.71 Mil.
Gross Profit is the numerator in the calculation of Gross Margin.
Reed's's Gross Margin % for the quarter that ended in Dec. 2023 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Reed's (OTCPK:REED) Gross Profit Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Reed's had a gross margin of 4.04% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage
Reed's Gross Profit Related Terms
Thank you for viewing the detailed overview of Reed's's Gross Profit provided by GuruFocus.com. Please click on the following links to see related term pages.
Reed's Inc sells Ginger Beer brand. The company's portfolio of handcrafted, all-natural beverages is sold in over 45,000 outlets nationwide including the natural and specialty food channel, grocery stores, mass merchants, drug stores, convenience stores, club stores, and on-premise locations including bars and restaurants. The company's two core brands are Reed's, which includes Reed's Craft Ginger Beer, Reed's Real Ginger Ale, Reed's Mules, and Reed's Hard Ginger Ale; and Virgil's Handcrafted sodas.
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